Zuwɛnkalo 2025 - diɲɛ kɔnɔ layisɛni baarakɛyɔrɔ la, Sinuwaw ka IP- - jago min kɛra ka tɛmɛ RMB miliyari 155 kan (a ka ca ni miliyari 22 ye) saan 2025, k’a ɲini ka No. 4 yɔrɔ ɲini jamana kɔnɔ. O yɛlɛmaniba be Sinuwaw ka yiriwali yira IP ka fanga marayɔrɔ dɔ la ka kɛ IP kura ye min be sɔrɔ mɔgɔw ka soow kɔnɔ-} ka baara kuraw kɛ sannikɛyɔrɔw la, denbaya-ɛntiyɔrɔw la, ani pop-up lɔnniya minw be sɔrɔ Ameriki woroduguyanfan na, Moyɛn Azi jamana na, ani o kɔ.
A Fast-Sɛbɛnni sugu be don sanfɛyɔrɔw la .
Ka kɛɲɛ ni saan 2024 ka Licensing ka rapɔɔri ye, Sinuwaw ka yamaruya ye yamaruya sɔrɔ-seli feereli sera dolari miliyari 13,77 ma saan 2023-on 10 kɛmɛsarada la, o saan -son} -} - k’a kɛ a ye Etazini, Erɔpu, ani Zapɔn. 2025 ka porozesiyɔnw be RMB miliyari 155 bɔ sisan, o ye yɛlɛmani ye min be jamana ka jagofɛnw nege don a la ani a be mɔgɔw lasun u ka fɛnw feere.
Labubu ka nɔɔ: Cogo di i be se ka IP yɛlɛma cogo di .
Tariku si t’a yira ka ɲɛ ko Sinuwaw ka IP be yiriwara ka tɛmɛ Pop Mart ka Labubu filimuw kan:
• Ɲɛfɔli yiriwali: Labubu ka sɔrɔw cayara ni 106,9 ye kɛmɛsarada la saan 2024 la ka se RMB miliyari 13,04 ma.
• Duniɲa kuru bɛɛ ka kalan: Labubu 3.0 daminɛnin kɔ, feereli kɛra Azi worodugu ni kɔrɔn cɛ, o panna ni 600 ni kɔ ye kɛmɛsarada la, k’a sɔrɔ TikTok-pankanw ye fanga sɔrɔ joona Ameriki woroduguyanfan na.
• Trend-Diɲɛko kura: Dancɛ -edition be jigi, sigida mɔgɔw ka seko ni lɔnko baara, ani wagati min be kɛ ka "bɔnsi" kɛ, o y’a to Labubu ka kɛ banakisɛ ye-}ɔw ye tuma caaman na ka fɛn kuraw feere miniti damanin kɔnɔ.
O fɛɛrɛw y’a to Sinuwaw ka yɛlɛmani-toy yɔrɔ dɔ la, RMB miliyari 60 ɲɔgɔn ye saan 2023, ani u y’a fɔ ko RMB miliyari 110 ka kɔn saan 2026 ɲɛ.
O kɔ, mun lo y’a daminɛ? Sogo saba
1. Politiki & IP latanga
Gofɛrɛnaman ka dɛmɛ min be sɔrɔ seko ni lɔnko kura la ani sariya labatoli barikaman na, o y’a to danbagaw ni layisɛnw ye lannaya di ka wari don ani ka dɔ fara a kan.
2. Gen Z & Dumunikɛlaw ka yɛlɛmani
Sannikɛla minw ka dɔgɔ, olu be mɔgɔ yɛrɛ lo ɲini, dusukunnakow-drived ka tagamasiɲɛw be ɲɔgɔn sɔrɔ. U be sɔn ka wari sara IP la u b’a kanu- -inw ka wari misiw don wariko la.
3. Digital ani social amplification
Live-stream be bɔ kɛnɛ kan, TikTok ka jɛɲɔgɔnyaw, ani apps ofisiyɛliw be teliya IP se sɔrɔli la. Social media buzi be fanw yɛlɛma ka kɛ duniɲa kuru bɛɛ ka lafasabagaw ye suu kelen kɔnɔ.
IP sugu kuraw labɛnna ka yiriwa .
• Blind-Bokisi Seerew: "Sɔrɔdasi kabakoman" be to red-hot ye; malls ani awiyɔnso be fiyentɔw ka sankasow sigila.
• High{{0}End Figurines: Jaaw ni rɛzɛn hakɛw be dɔ fara a kan yɔrɔ filanan na- suguba ani fɛnw lajɛnni koo la.
• Ɲɛnamaya kɛcogo jago: Fast-fashion be jigi ani IP pop-ups be jama hakɛ kuraw lawuli minw b’a fɛ ka baara kɛ ni ŋaniya ye k’u b’a fɛ k’u yɛrɛ minɛ.
• Digital-Physical Hybrids: QR-code dayɛlɛli, AR filtɛriw, ani metavɛrisi ɲɔgɔndanw be IP dumuni bɔnsɔn nata ɲɛfɔ tugun.
Duniɲa kuru bɛɛ ka yiriwali & White{0}}Space sababuw
IP feerekɛlaw i n’a fɔ Miniso ani Pop Mart, olu ye darapow dan ka ban Niyɔriki Times Square ani Tokyo ka Harajuku mara la. O bɛɛ n’a ta, suguba minw be Moyɛn Azi, Azi worodugu ni kɔrɔn cɛ, ani Ameriki Latɛn jamana na, u be to ka kɛ -} ye, ani sigida baarakɛlaw kongo be yen ka IP-} refaliw sɔrɔ.
An ka nafa min be sɔrɔ IP-Sɛbɛnbagaw fɛ
Komi an ye ɲɛnajɛba ye min be kɛ ni -masini dilanbaga ye, an be markiw dɛmɛ ka IP yɛlɛma ka kɛ fɛnw ye minw be se ka feereli ni sennatagama lawuli:
• Custom Hardware & Theming: An be farikolo yɔrɔ dɔw n’an ka kapisilifɛnw dilan n’i ka IP ka ɲɛgɛnw, a ka jogow ani a ka yeelenbɔlanw ye minw ɲɔgɔn tɛ yen, minw be se ka kɛ i n’a fɔ u be bɛn ɲɔgɔn ma ani u be nɔɔ to mɔgɔw kan.
• IP Packages: Ka bɔ sara sɔrɔli ni jago kiosks la ka taga a bila fotow la minw be se ka ɲɔgɔn minɛ, an be end-to{{ 1}}22 ka fɛɛrɛw di minw labɛnnin lo ka baara kɛ pop{{2}.
• Baarakɛcogo ɲumanw: An ka IoT-enabled platformuw be kɛnɛyako kɔlɔsili di yɔrɔjan, wari min tɛ sara, ani tiɲɛ yɛrɛ yɛrɛ la, o be se ka kɛ sababu ye ka sɛgɛsɛgɛri kɛ ka ɲɛ.
